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Phil Mennie's Social Media Risk and Governance: Managing Enterprise Risk PDF

By Phil Mennie

Few issues are as urgent to coverage makers, enterprise leaders and the danger administration neighborhood because the safe and compliant administration of social media. Social Media chance and Governance is a pragmatic consultant to the parts and concerns which make up an outstanding social media governance method, spanning either exterior communications channels reminiscent of fb, Twitter and LinkedIn, in addition to firm social networks inside of an organization.

Written via social media chance and governance professional Phil Mennie, Social Media probability and Governance addresses the ideas execs in info safeguard, advertising, compliance and danger administration have to take into consideration of their day-by-day perform, guiding us via coverage assessment, making plans on social media, details protection and fraud hazards, tips to reply to a problem or to archive information and extra. that includes examples from businesses similar to BP, credit card, Netflix, PwC, Silk highway UBS and Yelp, the ebook is designed to advertise cross-functional operating among specialist clients of social media, acknowledging the influence of those applied sciences around the company and the interplay of a number of the stakeholders whilst making plans new actions to successfully harness the ability of social media adequately and effectively for his or her organization.

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Social Media Risk and Governance: Managing Enterprise Risk by Phil Mennie


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