This publication explores the emerging phenomena of internet-based social networking and discusses the actual demanding situations confronted through engineers and scientists in adapting to this new, content-centric atmosphere. Social networks are either a blessing and a curse to the engineer and scientist. The advantages are obvious: the abundance of loose functions and their expanding mobility and transportability. The curse is that developing attention-grabbing and compelling content material on those user-driven structures is better served via right-brain talents. yet so much engineers and scientists are left-brain orientated, have typically avoided the right-brain talents like picture layout and artistic writing as being indulgent and time losing. the matter is, these are precisely the abilities required to create compelling content material. This publication can assist engineers and scientists re-acquire these right-brain abilities and positioned them to top use within the new global of internet-based social media applied sciences. The reader will take advantage of: * An emphasis at the starting to be position that social media know-how -like fb, LinkedIn, Twitter, will play in professions like technology and engineering. * The "How to" in knowing the significance of non-stop streaming of content material through the years for either expert presence and for collaborative effort--the key in latest crew method of engineering and technological know-how. * the precious aid for quantitative humans like engineers and scientists in establishing social media websites, requiring qualitative skills.