Richard Wagner: Self-Promotion and the Making of a Brand by Nicholas Vazsonyi PDF

By Nicholas Vazsonyi

All sleek artists have needed to marketplace themselves not directly. Richard Wagner could have performed it larger than a person else. In a self-promotional attempt that all started round 1840 in Paris, and lasted for the rest of his profession, Wagner claimed convincingly that he was once the main German composer ever and the real successor of Beethoven. extra considerably, he used to be an opera composer who declared that he was once now not composing operas. as a substitute, throughout the 1850s, he mapped out a brand new path, conceiving of works that will holiday with culture and be actually 'brand new'. this can be the 1st research to ascertain the cutting edge ways that Wagner made himself a celeb, selling himself utilizing each skill on hand: autobiography, magazine articles, brief tales, newspaper bulletins, letters, even his operas themselves. Vazsonyi finds how Wagner created a distinct segment for his works within the crowded opera industry that remains unique.

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