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By Anthony Fitzsimmons,Derek Atkins

A company's popularity is one among its most precious resources, and reputational probability is excessive at the schedule at board point and among regulators. Rethinking Reputational Risk explains the hidden components which may either reason crises and tip an in a different way survivable drawback right into a reputational catastrophe. It makes use of case reviews comparable to BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS clinic Trust.

Reputations are misplaced whilst the notion of a firm is broken by means of its behaviour no longer assembly stakeholder expectancies. Rethinking Reputational possibility lays naked the activities, inactions and native 'states of normality' which could bring about perception-changing effects and offers readers the perception to acknowledge and reply to the hazards to their reputations. via case reports and research of mess ups, this hard-hitting consultant additionally applies classes drawn from behavioural economics to the behavioural hazards that underlie popularity hazard. a vital learn for chance execs, company leaders and board contributors who have to comprehend and take care of business-critical threats to their popularity, this ebook provides a brand new framework that might be useful for all desirous about safeguarding an organization's reputation.

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Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You by Anthony Fitzsimmons,Derek Atkins


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