You are here

Handbuch Versicherungsmarketing (German Edition) by Michael P. Zerres,Michael Reich PDF

By Michael P. Zerres,Michael Reich

Lange Zeit wurde das advertising and marketing in der deutschen Versicherungswirtschaft vernachlässigt. Inzwischen erlangt es (im Sinne einer Ausrichtung aller betrieblichen Bereiche auf den Markt und seine Anforderungen) auch in Versicherungsunternehmen eine wachsende Bedeutung. Das Handbuch orientiert sich am Dienstleistungsmarketing und überträgt Erkenntnisse aus allgemeinem und Dienstleistungsmarketing auf das advertising von Versicherungsunternehmen – unter Berücksichtigung der wesentlichen Merkmale des Versicherungsgeschäfts.

Show description

Read Online or Download Handbuch Versicherungsmarketing (German Edition) PDF

Best business & finance insurance books

David P. Belmont's Managing Hedge Fund Risk and Financing: Adapting to a New PDF

The final word consultant to facing hedge fund chance in a post-Great Recession international Hedge money were confronted with numerous new demanding situations because of the ongoing monetary situation. The simultaneous cave in of significant monetary associations that have been their buying and selling counterparties and repair services, primary and systemic raises in industry volatility and illiquidity, and unrelenting calls for from traders to redeem their hedge fund investments have conspired to make the weather for hedge money super uncomfortable.

New PDF release: The Risk in Risk Management: Financial Organizations & the

Banks take very huge hazards by way of continually herding within the related perilous instructions whereas believing they're secure and distinctive. This ebook offers a hazard administration framework to appreciate conformity and deviance inside of funding banks and different huge organisations. It means that a few teams comprehend the dynamics of this conformity to their virtue.

Get OTC Derivatives: Bilateral Trading and Central Clearing: An PDF

After the credits challenge, supervisors enacted more than a few monetary reforms. particularly, they extensively replaced the character of the OTC derivatives industry through a couple of measures, significantly essential critical clearing. This publication discusses the marketplace prior to the problem, explains what important clearing is, and descriptions the implications of the recent principles.

Download e-book for iPad: The Dynamics of Law and Morality: A Pluralist Account of by Wibren van der Burg

This ebook investigates the dynamic intertwinement of legislation and morality, with a spotlight on new and constructing fields of legislations. Taking as its place to begin the debates and mutual misunderstandings among proponents of other philosophical traditions, it argues that this theoretical pluralism is healthier defined as soon as legislations is authorised as an basically ambiguous proposal.

Extra resources for Handbuch Versicherungsmarketing (German Edition)

Sample text

Download PDF sample

Handbuch Versicherungsmarketing (German Edition) by Michael P. Zerres,Michael Reich


by Jason
4.3

Rated 4.19 of 5 – based on 34 votes
Top