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Gender and Entrepreneurship: An Ethnographic Approach - download pdf or read online

By Attila Bruni,Silvia Gherardi,Barbara Poggio

Entrepreneurship will be learn as a cultural and monetary phenomenon. in recent years, gender has develop into an expanding effect on entrepreneurship. This groundbreaking new research considers either gender and entrepreneurship as symbolic varieties, taking a look at their diversified styles and social illustration. providing an ethnographic learn of the gender structuring of entrepreneurship, this paintings employs 3 strategies:
A severe survey of gender reviews which argues that entrepreneurship is a cultural version of masculinity that obstructs the expression of alternative models;
'Reflexive' ethnographic remark performed in 5 small businesses which describes how enterprise cultures are 'gendered' and the way gender is the made of a social practice;
An research of the way discursive and narrative practices in enterprise cultures represent gender and entrepreneurship.

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Gender and Entrepreneurship: An Ethnographic Approach (Routledge Studies in Management, Organizations and Society) by Attila Bruni,Silvia Gherardi,Barbara Poggio


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