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Carla Stalling Huntington's Black Social Dance in Television Advertising: An Analytical PDF

By Carla Stalling Huntington

The effect of dance upon shoppers has lengthy been understood by means of advertisers. This paintings investigates using black social dance in tv ads. masking the Nineteen Fifties in the course of the 2010s within the usa, dance is proven to supply price to manufacturers and to impact intake studies. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical methods, the textual content presents a thought of dance for a tradition that has always drawn upon African-American arts to promote products.

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Black Social Dance in Television Advertising: An Analytical History by Carla Stalling Huntington


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